You will be able to sell gift cards and benefit from them to boost your sales and attract new customers. How I can benefit from it: You will increase your conversions during the holidays allowing your customers to give gifts to friends and relatives without stressing out to search for specific products (everyone loves gift cards and for this reason, 98% of the stores sells them for a turnover of 100 trillion dollars per year!); You will promote your e-commerce to those receiving the gift card getting and loyalizing new customers over time.