What you'll learn

What is Account based Marketing?
Sales and Marketing Alignment
What is Target Accounts? and How to create a Target Account List.
What is FIRE Methodology?
What is Marketing mix and Marketing orchestration?
Measuring the ABM Program
What are the ABM Tech Stacks?
Piloting Account Based Marketing

Requirements

Having experience in B2B industry as Marketer or Sales Person
The course narrates from the basic so anyone can start learning the course but knowledge in marketing or sales will be helpful

Description

Account-Based Marketing is emerging each and every day. ABM become highly regarded as one of the most successful B2B marketing strategy. There is no doubt that ABM is the future of B2B marketing. The objective of the course is to help you to understand the concept and process of the ABM strategy that helps to move an entire buying group towards a specific goal.

If you are an Inbound marketer then integrating ABM can make a huge difference in your marketing efforts. This course is designed to understand the basics of the ABM. You will learn everything from the basics to have a strong foundation and to have a clear understanding of the ABM Strategy. Although the course will be updated timely to make it as your one-stop guide for Account-based marketing.

Who this course is for:

Anyone from B2B industry especially from Marketing & Sales team.
Digital Marketers, Traditional Marketers, Sales Person and Account managers
Anyone who is interested in understanding the Concept of ABM

Homepage: https://www.udemy.com/course/account-based-marketing-abm-online-course/