Last updated 5/2022MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHzLanguage: English | Size: 1.31 GB | Duration: 2h 34m

ABM is upcoming new Marketing Strategy instead of lead generation used by both B2B Sales & Marketing teams

What you'll learn

What is Account Based Marketing? And why it is the Best Marketing strategy?

Sales and Marketing Alignment.

What is Target Accounts? and How to create a Target Account List.

What is FIRE Methodology?

What is Sntation and what are the types of Sntation.

What is Marketing mix and Marketing orchestration?

Measuring the ABM Program.

What are the technologies/Applications required for ABM?

Overview of Account Based Advertising tool and Marketing technologies

Piloting Account Based Marketing.

Requirements

This is a Foundational Level course so anyone can start learning but knowledge in marketing or sales will be helpful

Having experience in B2B industry as Marketer or Sales Person

Digital Marketers, Inbound Marketers, Demand Generation specialists

Description

Account-Based Marketing is emeg each and every day. ABM become highly regarded as one of the most successful B2B marketing strategy. There is no doubt that ABM is the future of B2B marketing. The objective of the course is to help you to understand the concept and process of the ABM strategy that helps to move an entire buying group towards a specific goal. This course is designed to understand the basics of ABM. You will learn everything from the basics to have a strong foundation and to have a clear understanding of the ABM Strategy. Some Statistics:67% of brands leverage account-based marketing - Hubspot62% of marketers say they can measure a positive impact since adopting ABM - Forrester87% of account-based marketers say that ABM initiatives outperform other marketing investments - ITSMAOrganizations with tightly aligned sales and marketing teams experience 36% higher customer retention rates - MarketingProfs80% of marketers say ABM improves customer life values, while 86% say it improves win rates - TOPOCompanies dedicated 29% of their marketing budgets to ABM in 2019 - EngagioIf you are an Inbound marketer then integrating ABM can make a huge difference in your marketing efforts. In the future, the course will be updated ly to make it as your one-stop guide for Account-based marketing.30 Day Money-Back GuaranteeThere's no risk to try out this course!If you're not satisfied, I'll refund your money - no questions asked!You'll Also Get:Life Access to Course UpdatesFast & Friendly Support in the Q&A SectionDon't Miss Out!Update Nov 202190+ minutes content added (Marketing tools & technologies, Account-Based Selling, etc,.)Added 2 articlesAdded 1 ableUpdate Mar 2021Added "Tech stack features checklist"Added 1 able "Campaign creation worksheet"Update Jan 2021Added "Simple ABM flow for example"Changed the Audio.Minor video enhancements.Added 2 ables.Update Nov 2020Added Practice testAdded 1 ablesRemoved typos

Who this course is for

Anyone from B2B especially for B2B Marketing & B2B Sales team.,Digital Marketers, Modern Marketers, Traditional Marketers, Sales Person and Account managers,Anyone who is interested in understanding the concept of Account Based Strategy

HomePage:

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