Published 2/2023MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHzLanguage: English | Size: 2.67 GB | Duration: 2h 35m

Create your presence on social media, develop content that works, and learn to advertise and measure your success.

What you'll learn

Learn to understand your customer and prepare your social media presence

Content is critical! Build a content strategy utilizing valuable industry frameworks

Strats for building a following, interacting with your customers and implementing advertising

Learn to focus on the data that matters to your unique goals; how to use the metric tools; and how to measure what is and what is not working

Define your target audience, select the best social media channels for you and decide on your tone of voice

Create your social media profiles, plan your content, create content your customers want and manage your content calendar

Successfully engage followers, effectively advertise to reach beyond your initial customer base

Use the right metrics and reports to evaluate and optimize your social media marketing

Requirements

No prior social media marketing experience is required.

Description

Are you looking for a social media marketing course that is comprehensive, hands-on, and easy to follow? If so, Social Media Marketing Strats 2023 is just what you need. This course provides everything you need to get started to build a presence for your business on social media.By the end of this course you will be able to:-Profile your brand on social media-Develop an effective content roadmap-Create appealing content for different social media platforms-Build a following-Interact effectively with your audience-Measure your successThis course is perfect for those who want to get started with social media marketing or those who want to take their social media presence to the next level. It is filled with practical tips and handy tools to efficiently create professional content in no and on a budget.The course workbook and video lectures will guide you step-by-step through the process of creating a social media marketing plan that works for your business. In addition, the knowledge checks throughout the course will help ensure that you understand the material and can put it into practice.If you're serious about social media marketing, this course, created by digital marketing experts with experience working with some of the largest social media platforms, is a great investment. Enroll today and get started on your path to success!Course SyllabusBuilding your social media strategy foundationLearn to understand your customer, select the social media channels that best fit your audience and prepare your social media presenceEstablish your social media presenceContent is critical! Build a content strategy and create content that fits the platform you choose and gets your message across to your customers.Build a followingLearn about different strats for building a following, interacting with your customers and start with advertising campaigns to attract the audience that matters most to your business.The metrics that matter in social mediaLearn to focus on the data that matters to your unique goals; how to use the measurement tools; and how to evaluate what is and isn’t working

Overview

Section 1: Course Introduction

Lecture 1 Course Introduction

Lecture 2 Instructor Introduction

Section 2: Build Your Social Media Strategy Foundation

Lecture 3 Introduction

Lecture 4 Course Workbook

Lecture 5 Planning for Social Media Marketing

Lecture 6 Defining Your Target Audience

Lecture 7 Understanding Your Customer's Journey

Section 3: Prepare Your Social Media Presence

Lecture 8 Selecting Your Social Media Channels

Lecture 9 Establishing Your Tone of Voice

Lecture 10 Create a Social Media Policy

Section 4: Create a Strong Social Media Profile

Lecture 11 Participating vs. Marketing

Lecture 12 Creating Your Social Media Profiles

Section 5: Develop and Manage Content

Lecture 13 It All Starts with Content

Lecture 14 Using the Hub and Spokes Model

Lecture 15 Conducting a Content Audit

Lecture 16 Repurposing Existing Content

Lecture 17 Developing a Content Calendar

Section 6: Optimize Your Content

Lecture 18 Create Content Your Customers Want

Lecture 19 Create Shareable Content

Lecture 20 Adapting Content to Your Social Channels

Lecture 21 Tools for Content Creation

Section 7: Establish and Manage a Following

Lecture 22 Building a Following

Lecture 23 Interacting with Customers

Lecture 24 Use Insights to Build on Success

Section 8: Create and Target Your Social Media Ads

Lecture 25 Deciding When to Advertise

Lecture 26 Establishing Your Advertising Goal

Lecture 27 Creating Effective Social Media Ads

Lecture 28 Targeting Your Social Media Ads

Lecture 29 Optimize Your Ads

Section 9: Measure What Matters in Social Media

Lecture 30 The Metrics that Matter in Social Media

Lecture 31 The Right Metrics for the Right Goal

Lecture 32 Evaluating ROAS and ROI

Lecture 33 Optimizing Your Marketing Strategy

Lecture 34 Conclusion

If you want to learn how to be effective with social media marketing, then this course is for you.,The aspiring social media marketer.,The marketer or salesperson who wants to become more effective with social.,The business owner who needs to put their brand on the map.

HomePage:

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